HAUTE COUTURE FALL/WINTER 2026-2027 - Rewriting the Extraordinary Through Meaning, Matter and Myth

Chanel Couture Fall 2026 - The Impression

Haute Couture Fall/Winter 2026-2027 unfolded at a moment of profound creative transition. With new creative directors now established at several of fashion's most influential houses, the season became less about spectacle for its own sake and more about redefining what couture can represent today.

Across Paris, designers moved away from overt demonstrations of excess to explore couture as a language of ideas. Architecture, fairy tales, contemporary sculpture, cosmic science and ancient civilizations emerged as cultural frameworks through which craftsmanship could be reinterpreted. Instead of relying on historical nostalgia, many collections questioned how heritage can evolve through new materials, new narratives and new emotional territories.

The result was a season where couture became a laboratory for imagination. Fantasy remained central, but it was grounded in technical innovation, intellectual references and renewed attention to the object itself. From silicone replacing silk to dresses activated by particle accelerators, couture increasingly positioned itself as a space where fashion intersects with science, design, art and material research.

Crafting New Narratives for Heritage Houses

Balenciaga - Chanel - Dior Couture Fall 2026

Several of the season's most anticipated collections came from designers continuing to redefine iconic maisons without erasing their identities. Their challenge was not to reinvent house codes entirely, but to establish new narratives capable of extending them.

At Balenciaga, Pierpaolo Piccioli approached his couture debut with remarkable restraint. Entering a house built upon Cristóbal Balenciaga's architectural rigor required a careful recalibration of his own visual language. His characteristic emotional use of colour remained present through flashes of saturated pink, while signature feather work evolved into structural elements integrated within sculptural silhouettes. Feathers became both decoration and construction, questioning the boundary between garment and object through collaborations with milliner Philip Treacy. Rather than reproducing his Valentino vocabulary, Piccioli translated softness into Balenciaga's discipline, opening a new dialogue between emotion and architecture.

Dior Couture Fall 2026 - The Impression

At Chanel, Matthieu Blazy continued the narrative initiated with his ready-to-wear debut by transforming the house into a contemporary fairy tale. Inspired by Jack and the Beanstalk, symbols including beans, golden eggs and lucky charms appeared throughout the collection as subtle talismans embedded within couture craftsmanship. Instead of monumental silhouettes, Blazy focused attention on extraordinary embroidery, transparent layers and meticulous textile construction developed by Chanel's Métiers d'Art. Couture was imagined as something capable of accompanying everyday life while preserving its aura of magic. Even beauty echoed this dreamlike atmosphere through feather eyelashes, glittering eyelids and softly coloured hair, extending the collection's story beyond clothing.

Jonathan Anderson pursued a similarly intellectual approach at Dior, where sculpture became the collection's central language. Inspired by the work of American artist Lynda Benglis, Anderson explored pleating as a living structure that continuously reshaped garments through movement and light. Dresses appeared almost carved from fabric, while monumental fan constructions referenced Benglis' Peacock series, introducing theatrical gestures without overwhelming the silhouette. Floral references inherited from Dior's archives remained present, yet they were filtered through Anderson's fascination with material experimentation and artistic process. The accompanying beauty direction reinforced this sculptural sensibility with shimmering green eye makeup that echoed the collection's iridescent colour palette.

These collections suggest that couture's future lies less in preserving heritage unchanged than in continuously rewriting its mythology through contemporary cultural references.

Material Intelligence is Couture's New Frontier

Schiaparelli - Iris Van Herpen Couture Fall 2026 - The Impression

Beyond storytelling, Fall/Winter 2026-2027 demonstrated a growing fascination with material innovation as a creative discipline in itself.

Schiaparelli Couture Fall 2026 - The Impression

Daniel Roseberry's latest collection for Schiaparelli emerged from his encounter with Antoni Gaudí's architecture in Barcelona. Organic structures replaced conventional couture construction as silicone, latex and hand-crafted surfaces challenged expectations surrounding luxury materials. Marine ecosystems provided a recurring vocabulary through shell jewellery, octopus-inspired accessories, fish-scale textures and botanical embroidery. The garments felt simultaneously architectural and biological, suggesting that couture can evolve by observing the structural intelligence already present in nature. Guido Palau's sculptural wet-look hairstyles extended this marine landscape across the body.

Iris van Herpen, pushed material experimentation further, with the collection Sonic Starquakes, expanding couture into the realm of astrophysics and quantum imagination. Inspired by stellar vibrations, plasma dynamics and branching cosmic structures, the collection explored the invisible forces connecting the human body to the universe. One dress was electrically charged inside a particle accelerator before being cryogenically preserved, allowing lightning to autonomously carve microscopic pathways across its surface.

Here, craftsmanship became a collaboration between designer and natural phenomenon, positioning couture as an interface between scientific research, material behaviour and artistic creation. The garments proposed a vision of fashion where matter itself becomes an active creative partner.

Couture increasingly serves as a testing ground for emerging technologies and unconventional materials. Innovation is no longer limited to fabrication techniques; it extends into scientific collaboration and entirely new conceptions of what a garment can become.

Ancient Futures

While some designers looked towards advanced technologies, others found inspiration in humanity's oldest visual languages.

Standing Ground Couture Fall 2026 - The Impression

Irish designer Michael Stewart made his Haute Couture debut with Standing Ground, presenting a collection built upon purity of line and exceptional construction. Ancient drapery, archaeological references and naturally occurring forms informed silhouettes that felt both prehistoric and futuristic. Stewart deliberately avoided explicit storytelling, allowing ambiguity to remain central to the collection's appeal. His restrained aesthetic recalls the architectural precision of Azzedine Alaïa while establishing its own quiet identity through sculptural tailoring and custom-order craftsmanship. In an industry increasingly driven by visibility and digital acceleration, Standing Ground proposes an alternative model where exclusivity grows through intimacy, patience and enduring design.

This dialogue between ancient civilizations and speculative futures appeared across the season, suggesting a broader cultural desire to reconnect with timeless archetypes while imagining new worlds. Designers no longer position the past and the future as opposites, instead, they reveal how both can coexist within the same silhouette.

The Cosmetics IC Take

Haute Couture Fall/Winter 2026-2027 signals a meaningful evolution in the role of couture itself. Beyond showcasing exceptional savoir-faire, collections increasingly function as cultural research platforms where heritage, material innovation, scientific exploration and artistic disciplines intersect.

Three movements stand out. First, heritage houses are rewriting their identities through fresh narrative systems instead of relying solely on historical codes. Second, material experimentation has become a primary creative territory, with couture embracing architecture, biology, physics and advanced fabrication. Finally, mythology is returning through contemporary lenses, whether rooted in fairy tales, ancient civilizations or cosmic phenomena.

Together, these shifts point towards a couture landscape where imagination gains credibility through knowledge, craftsmanship expands through interdisciplinary collaboration, and luxury finds new relevance by transforming cultural ideas into extraordinary objects.

 

MEN FALL/WINTER 2026 - Between rupture, preservation and emotional function

Dries Van Noten / Zegna / Prada - Men Fall/Winter 2026

At Men’s Fall/Winter 2026, a number of designers leaned back into conservative dress codes (and casting), traditional silhouettes, and established masculine markers. Yet within this context, others carved out a necessary rupture, reminding us that masculinity can still be theatrical, fluid and defiantly expressive.

Rather than chasing novelty, the season focused on reworking the familiar: questioning class structures, destabilising good taste, and navigating the tension between comfort and discomfort. Clothes became tools for reflection on identity, power, preservation and the very real emotional and physical needs of an uncertain future.

Here are five defining themes that shaped Men’s FW26.

1. MAKING NEW FROM THE FAMILIAR - Beauty, ugliness and the search for new beginnings

Dries Van Noten / Dior / Prada - Men Fall/Winter 2026

At the core of FW26 was a desire to rework the known: silhouettes, archetypes, textures… into something emotionally and culturally relevant. Designers leaned into contrast: comfort versus discomfort, refinement versus decay, beauty versus awkwardness.

At Dries Van Noten, this took the form of a coming-of-age narrative. Knitwear became the emotional anchor of the collection: sweaters as memory-holders, offering warmth, safety and nostalgia at a time when the world itself feels unstable. Patterned, striped, patchworked and colour-blocked knits layered familiarity with experimentation. Archetypal silhouettes were loosened from their boundaries, suggesting growth, self-expression and the uncertainty of adolescence.

At Dior, Jonathan Anderson pushed familiarity into eccentricity. Aristocracy was reimagined, not as polished privilege, but as something fractured, theatrical and deliberately uncomfortable. Punk-inflected references to Paul Poiret, exaggerated silhouettes, degraded textures and rejected polish created character-driven looks that thrived in unease. This was escapism through excess: a refusal of what modern “refinement” should look like.

Prada approached the familiar through tension and contradiction. Broken boundaries, working-class decadence and a deliberate questioning of good taste defined the collection. The mismatched marble fireplaces and fractured interiors of the set felt like metaphors for a destabilised world. Across the looks, signs of wear and distress appeared repeatedly: peeling fabrics, frayed edges left raw, creased leathers, materials seemingly in states of fatigue. Yet these elements were always held within Prada’s clarity and refinement.

Across these collections, a fundamental question was asked: what happens when we stop idealising the familiar and start degrading it instead?

2. DECONSTRUCTION AS SOFT POWER - Acts of disobedience and the mocking of authority

Sacai / Rick Owens / Willy Chavarria - Men Fall/Winter 2026

Men FW26 saw deconstruction evolve from a design technique into a method of protest. Rather than overt slogans, designers employed symbolism, hybridisation and irony to challenge established power structures.

At Sacai, Chitose Abe’s signature hybridisation took on new urgency. Garments were engineered to challenge structure itself: jackets reworked so that different sections moved independently yet remained connected: a visual and technical metaphor for coexistence and tension. This dismantling of order echoed the global unrest beyond the runway. The soundtrack, Queen’s I Want to Break Free, left little ambiguity. The set itself, a drywall partition punched through, referenced strength and liberation. Chitose Abe described it as expressing “the power to break through the wall, to be free.”

Willy Chavarria continued to position fashion as a space for visibility, dignity and emotional truth. Eterno was rooted in representation and love as acts of resistance. The casting conveyed presence and humanity, bodies asserting their right to exist, be seen and take up space. Colour became a key instrument: deep purples, mustard, lipstick red, pool blue and canary yellow clashed unapologetically.

At Rick Owens, political parody took center stage. In Tower, the designer subverted symbols of authority, mocking them through exaggeration and theatricality. Watchtowers, cell towers and tower blocks, all symbols of surveillance, control and isolation, were reinterpreted as hollow monuments. By ridiculing power, Rick Owens stripped it of its dominance.

Together, these designers reframed deconstruction as cultural resistance: subtle, symbolic, and emotionally charged.

3. CLOTHING AS HEIRLOOM - Preservation, simplicity and the wardrobe as legacy

Zegna / Hermès / Auralie - Men Fall/Winter 2026

In contrast to excess and protest, this season’s runways also made space for quiet permanence. Several designers reasserted the wardrobe as a site of preservation, a place where garments hold history, not trends.

At Zegna, clothing was positioned as heirloom. The idea of passing down garments, not just buying them, reinforced a philosophy of buy less but better. The closet became a physical vessel of family memory, where quality, durability and emotional value outweighed novelty.

This sense of continuity was especially poignant at Hermès, marking Véronique Nichanian’s farewell after 37 years as artistic director. Her approach has always been rooted in longevity and cyclical fashion: designing not for seasons, but for lives. In a moment when AI and automation increasingly encroach on creativity, her departure felt like a reminder of the irreplaceable human touch. Hermès once again resisted trends, focusing instead on garments as meaningful, long-term companions.

Auralee distilled this philosophy into desirable simplicity. Ryota Iwai’s “Pure Silhouettes” used colour as the primary storytelling tool. Referencing Bauhaus colour theory, Lego-like modularity and architectural experiments such as the Reversible Destiny Lofts, the collection treated wardrobe-building as intuitive and playful. Primary brights stacked effortlessly, turning dressing into a calm, almost meditative act.


4. DRESSING FOR THE IMMINENT FUTURE - Function, adaptation and emotional resilience

Louis Vuitton / Pronounce - Men Fall/Winter 2026

Designers also addressed the near future, not speculative or distant, but immediate. They considered what consumers will need to endure, adapt and feel supported in challenging times.

At Louis Vuitton, Pharrell explored Timeless Living through the lens of function and human need. The collection reflected on the imminent future and the realities the Louis Vuitton customer may face: uncertainty, acceleration and constant adaptation. Technical innovation was woven directly into garments, with functionality guiding design choices rather than following them. Set within a glass house, the show acknowledged how luxury has expanded to offer solutions for every aspect of modern life, from clothing to environment.

Pronounce offered a quieter, more introspective vision of technicality. The collection encouraged garments to reveal themselves over time, athletic materials were absorbed into tailoring, utilitarian elements softened by proportion and layering. Function existed, but never at the expense of emotion. Movement replaced control, intelligence replaced severity.

Technology in menswear is no longer about performance alone, but about emotional sustainability.

 

The CIC Take

Men’s Fall/Winter 2026 reveals a menswear landscape shaped less by trend cycles than by emotional, cultural and functional recalibration. Designers are no longer choosing between expression and restraint, or innovation and heritage, they are learning how to hold these tensions simultaneously.

The season points towards a future where value is created through meaningful transformation: reworking the familiar, preserving what matters, and designing with real human needs in mind and garments that feel relevant not just to the moment, but to the lives consumers are navigating.

TikTok: February 2024 Trend Inspiration

Source : @runscay / @milkydew / @daniellemarcan

Every month the agency listens in to the beauty conversation on TikTok to uncover the emerging trends to inspire your next innovation.  In February, inspiration came from corporate beauties and porcelain dolls, as Gen Z’s fascination with role-playing through makeup continued to propel beauty in artistic new directions. 



1. Office siren makeup

In keeping with the proliferation of office-friendly looks at Fashion Week (blazer, pencil skirt, tailored shirt...) corporate looks are all over TikTok. Inspired by Bella Hadid’s nod to Y2K office attire, users are recreating the serious but sophisticated makeup style, accessorized by skinny-frame eyewear and clean hair pulled back into a neat bun or accessorized with sensible clips. The makeup is characterized by cool-toned eye shadow in grey/blue hues and discreet liner, a matte powdered complexion, and lightly glossed lips. 

Characteristics: corporate dress code/ metal-framed eyewear/ skinny eyebrows/ cool-tone eyeshadow/ matte complexion

Hashtags: #officesirenmakeup: 7,6M views / #sireneyes: 408M views

Videos: @zoekimkenealy / @lottiestarrs / @lenkalul/ / @runsca

 
 

2. Rhode lip case

Hailey Bieber’s Rhode has developed a new accessory: a specially molded phone case designed to hold one of the brand’s signature Peptide Lip Tints or Treatments. The ergonomic phone case (which also features tactile buttons and a cushioned grip for easier selfie-taking) doubles as travel-friendly storage for quick, on-the-go touch-ups. Bieber’s original Instagram post featuring the Tint holder has clocked over 2.1M likes, proving once again, the influencer’s ability to create viral content linked to product drops.  

Characteristics: portable / travel-friendly / time + space-saving / on-the-go touch-ups

Hashtags:  #rhodeskin: 9M views / #rhodeliptint: 4M views / #peptideliptreatment: 30,1M views 

Videos: @britishvogue / @biebervelli / @milkydew / @justin_haber 

 
 

3. Pearl skin

Following Pat McGrath's iconic makeup look for the Margiela Haute Couture SS24 show in January, TikTok’s obsession with ultra-radiant, almost wet-look skin continues to intensify. An Instagram Live tutorial where the MUA revealed how to recreate the hyper-real porcelain skin effect was watched by 17,000 viewers. Interpretations of McGrath’s surreal, doll-like complexions are given a more achievable twist on TikTok, with creators building on the K-beauty #GlassSkin trend to create super-radiant skin that errs just on the right side of surreal. Using serum foundations, soft pink blush and highlighters, the aim is to achieve an allover ultra-fresh skin look with a radiant, pearlized finish.  

Characteristics: wet-look fresh skin / super-radiance / pearlized highlighters / pink-coral blush /  MAC Hyper Real serum foundation

Hashtags: #pearlmakeup: 9,2M views / #dewymakeup: 106M views / #glassskin: 1,3B views / #glassskinmakeup: 63,7M views

Videos:@daniellemarcan  / @saraorrego__/ @maccosmeticsusa/ @sunyatoo/ @hayleybuix / @sadelm3

 
 

The Cosmetics IC Take

Gen Z’s fascination with character play continues to inspire new levels of creativity and artistry, as they demonstrate a keen ability to translate catwalk inspiration and abstract concepts into achievable everyday looks.

We explore the evolution of luxury gestures and the growing appetite for extravagance in our 2024 White Book: the Age of Thrill, which is available now. Contact the team today to get hold of your copy.