INNOVATION EXPERTS

GREAT IDEAS MAKE GREAT BRANDS

from concept to creation.

Leading with authority.

Leveraging expertise.

Launching new possibilities.

Innovation drives everything we do. With expertise spanning ingredients, consumer culture and storytelling, we take your ideas from concept to market-ready products. Whether refining your brand DNA or leading a portfolio overhaul, we create the strategic foundations to deliver breakthrough innovations.

 

DNA CREATION & BRAND STRATEGY

We understand what it takes to build a great beauty brand. Our team of global experts will help you shape your vision from the ground up, building on our forecasting services to create the DNA for your next product or new portfolio.

We work with global prestige brands, indie disruptors, ingredient suppliers and contract manufacturers to develop brand positioning, consumer concepts, storytelling and strategy.


Some of our work:

Ulé

Ulé

Strategic DNA, scientific concept, product concept, textures, testing and ritual. 

Diptyque  

Creation of the "Art du Soin" face skincare line and the "Art of Infused Skincare" concept: strategy, DNA, concept, ritual, consulting in development and training book. 

diptyque - France & International

Remède Project - USA

Remède

Complete relaunch of the Remède line (15 SKU’s): positioning, strategy, scientific concept, names, consumer concept, texture and copywriting. 

DEMAK’UP 

Creation of a new makeup removal line and of the "Cotton Science" concept: positioning, strategy, scientific concept, names, consumer concept, texture, and training tools.  

Demak'Up Project - Europe

NPD & TECHNOLOGY ENHANCEMENT

Our product and innovation experts lead the way in ingredient and technology breakthroughs. Collaborating closely with your team, we develop and refine ideas, turning them into game-changing products.

From cutting-edge formulations to technology enhancement, we help you create powerful NPD strategies that exceed consumer expectations and set new standards of excellence.

OTHER RECENT PROJECTS

  • Strategy and development for the international launch of a new skincare range (U.S.)

  • Brand diagnosis and optimisation recommendations (South Korea)

  • Creation of new makeup concepts for a major luxury house (France)

  • Positioning, strategy, scientific concept and lab brief for a new anti-aging range

  • Creation of a product collection for a formulation laboratory (B to B)