OUR VISION
beauty is a never-ending movement
Trends are forever in motion. Making sense of what is relevant today and what will shape tomorrow is a complex process.
Luckily, trends are our passion. We are obsessed with understanding their roots and their evolution. We are experts in observing, tracking and decoding global trends and consumer shifts. We convert insight into action, we turn analysis into strategy. And through unravelling emerging behaviours and attitudes, we help Beauty brands thrive.
OUR MISSION
we provide inspiration seeds
Our agency regularly delivers in-depth trend reports covering the global Beauty markets, decoding the latest inspirations, market data, and product releases to feed your brand’s innovation process. We deliver presentations, workshops and curated Beauty Tours, tailored to your brand’s needs.
We sow seeds of inspiration.
OUR DNA
we are trend hunters &
beauty brand-makers
We are a global team of industry experts, cultural strategists, product developers, creative directors and beauty chemists, who work closely with brands to inspire new product directions and help them to build innovative concepts.
We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.
We travel the world to bring you the product drops, brand launches, store openings, social media influencers and cultural happenings, which are shaping today’s - and tomorrow’s - Beauty narrative.
We work with data analysts to gain quantitative insight into consumer behaviour and to deliver up-to-the-miniute market analysis.
We convert insight and inspiration into bespoke leverages, customized to your brand’s specific goals and ambitions.
We are Beauty brand-makers.
THE TEAM
A passion for Beauty & Creativity
“I created this boutique-agency because I have a real passion for the world of beauty, and I am a true believer in outside inspiration as a key to progress in this highly competitive world. Today, I am happy that our agency works with the world’s most aspirational brands. We have built a true relationship of trust and closeness with brands, companies and NGOs in France, the USA and Europe. “
Leila Rochet Founder and Chief Inspiration Officer
20 years of experience in cosmetics and fragrances:
Five years with Procter & Gamble, and 15 years with LVMH where Leila headed international marketing for Dior - creating internationally successful products and marketing mix. Later, she managed the Belgian subsidiary of a prestige beauty brand, overseeing the group’s niche fragrance brands. Cosmetics Inspiration & Creation was launched in Paris in 2007, and the agency continues to work with the industry’s most prestigious companies.
A passion for worldwide trends and innovation:
Leila’s multi-cultural education, international studies and industry experience give her a unique sense of open-mindedness and the ability to find alternative perspectives and pathways to innovation.
A sought-after expert:
Leila is a regular speaker at industry events, including Beyond Beauty Paris, MakeUp in Paris, Los Angles and New York, and Cosmetique360. She is also a contributor to professional beauty magazines including Premium Beauty News.
A unique network of experts:
Leila has access to a global network of experts who share the same passion for excellence and creativity. She is also an active member of the CEW (Cosmetic Executive Women), and of the Procter & Gamble Alumni. She is a Fulbright scholar and has an MBA (Master of Business Administration) from Cornell University (New York).
THE TEAM
Coralie Arme
Insights & Strategy Consultant
Enora Le Roux
Scientific & Product Expert
Maureen Jouin
Trend Consultant
Pierre-Louis Biondi
Trend & Product Assistant
Elisa Citrain
Trend & Digital Assistant
Catrin Davies
Trend Editor & Cultural Strategist
Solène Albecq
Art Direction & Graphic Designer
“Beauty is an ever-changing industry and is closely linked to the evolution of our society. Understanding those changes is key to create innovations that stand out.”
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WHO ARE THE EXPERTS?
Cosmetics Inspiration & Creation has partnerships with designers, art directors, perfumers, labs, and copywriters. Here are our closest partners :
FREDERIC BURTIN (EXPERIS): Chemist Wizard
THOMAS FONTAINE (PALIDA): Fragrance Artist
XAVIER DUFOIX: Partner in South Korea
PATRICE ANDRE: Scientist & Nature Lover
CECILE MAURY: Semiotician & Expert in Sociology
MARTINE GUINARD: Artistic Eye
ISABELLE LEFUR: Scientific Communication & Training
MARIE-ANNE PASQUET-GWON: K-beauty Expert
We value your talent, if you want to be part of our Expert Partners, send us an e-mail: contact@inspiration-creation.com