FORECASTING EXPERTS

Makeup, Skincare & Wellness Insights to Power YOUR Innovation

from inspiration to innovation.

**Decoding trends.**
We track the socio-political and cultural shifts that impact consumer behaviour, identifying the trends that will shape your innovation process
**Deciphering products.**
Our team of experts identifies and analyses the latest innovations to hit the global beauty market
**Delivering growth.**
We lead with pragmatism to propose tangible recommendations and leverages. We provide clear indications of territories and avenues of innovation

TREND intelligence

A DIVERSE REPORTING SUITE TO POWER TOMORROW’S DECISIONS

TREND REPORTS - INSPIRATION FROM THE U.S. - MAKEUP, SKINCARE & WELLNESS

Every six months, we publish our flagship trend reports, decoding the latest shifts shaping the American beauty landscape. The Makeup edition is released in July and December, and the Skincare & Wellness edition is released in April and October.

We blend expert qualitative research with data insights from our partners Spate and Tribe Dynamics, along with real-time market tracking, new product launches, retail analysis, and emerging consumer behaviours. From viral beauty trends to future-forward product innovation, our reports deliver everything you need to stay ahead.

These essential reports are designed for brand leaders, product developers, and marketers looking to create what's next in beauty.

Each report contains:

6 Forecasting Territories
Social & Search Data Analysis
50+ Product ID Sheets
Inspiration Seeds/ Innovation Seeds

WHAT’S UP? - U.S. & South KOREA

Keep up to speed with the latest trends from the U.S. and South Korea in our bi-annual What’s Up reports - quick guides to the very best of retail, makeup, and skincare from the world’s most influential beauty markets.

Supported by business and market overviews, these express reports help you stay on top of the trends that matter.

SOCIAL BOOKS

Our Social Media Team keeps track of the latest TikTok and Instagram beauty trends, deciphering the signals worth following in a noisy marketplace. Every month, we publish our analysis of the buzzing brands, viral products, and trending looks in a digestible format designed to spark your creativity.

FASHION WEEK ANALYSIS

How do you turn a catwalk trend into a must-have product? Every season, we deliver a trend-by-trend breakdown from Fashion Week, translating the runway’s major style statements into beauty strategy - from aspirational looks and directional techniques, to colour and texture inspiration.

FORESIGHT STUDIO

Bespoke reports, fitting your brand.

Our bespoke reporting services are built around your exact needs, whether you're a brand, retailer, supplier, or creative team. From an in-depth market analysis of the retail scene to a custom presentation on the latest ingredient trends, we deliver exclusive, insight-rich reports that align with your goals. B2C or B2B, we craft the tools that give you a competitive edge.

TREND LAB WORKSHOP

Interactive sessions, just for you.

Our tailored presentations and hands-on workshops give you direct access to our team of experts in active and immersive sessions designed to spark creativity. Whether your focus is on understanding what’s next in Gen Alpha skincare, discovering the latest K-beauty innovations, or decoding the skinification of haircare, we can create a presentation just for you.

The format: One full day organised in 3 parts - Trend Presentation, Idea Generation, Concept Construction

The output: Approximately 30 products/concept ideas

inspiration bar

DIVE INTO THE LATEST PRODUCT INNOVATIONS

Our Inspiration Bar is always stocked with the latest innovations, viral launches, and game-changing products, sourced from all over the world. Select a theme from our product menu for a specially curated Bar, which we will bring to your office or a venue of your choosing. Our Product Innovation Experts will talk your team through the unique textures, tools, scents, packagings, and ingredients in an immersive, hands-on experience.

INSPIRATION TOUR

Immersive days in selected cities.

Our Inspiration Tours are curated itineraries to the world’s leading beauty capitals, compiled by our global team of experts. Whether you need a quick jolt of West Coast inspiration between trade show appointments or you want to dive into Seoul’s thriving beauty scene with a 72-hour retail safari, we tailor each guide to your specific goal. Every Inspiration Tour is meticulously mapped to make the most of your time, and can be self-guided or led by one of our team.

Our favorite places: Paris, Los Angeles, New York, Seoul, Tokyo, London