K-Beauty stores and pop-up shops have recently sprung up in Paris, reflecting the growing global appeal of Korean skincare and cosmetics. Their arrival in the French capital, known for its own strong beauty culture, highlights the rising demand for innovative, multi-step skincare routines and trend-driven products that define K-Beauty.
The Cosmetics IC team tracks down the latest K-beauty openings:
Seven Young - Photo By Cosmetics IC
1 - SEVEN YOUNG
54 rue de Turbigo, Paris 75003
Opened on 28 September 2024, Seven Young offers a selection of trending K-Beauty brands, including TikTok-viral Fwee, Medicube, and Arencia, along with all-time favorites such as Rom&nd, Dasique, and Skin 1004.
The store edit covers skincare, makeup, haircare, and bodycare, with products targeting specific concerns like acne or enlarged pores, allowing customers to experience a comprehensive K-Beauty regimen.
2 - KOREAN COSMETICS (March 4 to April 6)
52 Rue de Rivoli, 75004 Paris - BHV Marais
The Korean Cosmetics pop-up at Le BHV Marais offered an immersive journey into the world of K-Beauty. Visitors explored a curated selection of skincare, haircare, and makeup products from leading brands such as Anua, Mediheal, Biodance, and Beauty of Joseon, showcasing the cutting-edge formulations and time-honored beauty rituals that have captivated global audiences.
A highlight of the pop-up was the personalized skin analysis service. With a minimum purchase of €35, guests received a complimentary skin diagnosis by professional skin therapists using advanced diagnostic tools. Each consultation delivered tailored skincare recommendations, helping visitors discover products best suited to their individual skin needs.
Korean Cosmetics BHV - Photo By Cosmetics IC
Glowstation - @prisly_c
3 - GLOWSTATION
101 Porte Berger, 75001 Paris - Westfield Forum des Halles
K- and J-beauty retailer Glowstation opened in April at Westfield Châtelet-les-Halles, offering a curated selection of skincare and makeup products from renowned Korean brands. The store's vibrant and modern design, featuring central isles with mirrors and screens, invites product discovery.
Their selection of on-trend skincare brands such as COSRX, Skinfood, and Torriden, along with popular makeup brands like Laka and PeriPera, provides an opportunity to engage with products that emphasize both efficacy and aesthetic appeal.
4 - STYLEKOREAN
9 R. de la Monnaie, 75001 Paris - La Samaritaine
Nestled inside the iconic Samaritaine in Paris, the StyleKorean pop-up-store-turned-permanent is a sleek, minimalist haven dedicated to the best of K-Beauty. The space embraces a clean, modern aesthetic with soft pastel tones and organized product displays. It features a curated selection of top-tier Korean skincare brands such as TOCOBO, RoundLab, Mixsoon, and Isntree.
More than just a shop, the store offers a personalized skincare experience; its staff are expertly trained by the brands themselves, providing tailored advice and product recommendations.
StyleKorean - Cosmetics IC
THE CIC TAKE
K-Beauty is reshaping the French cosmetics landscape, infusing it with innovation, and a fresh approach to skincare. This surge is driven by French consumers' increasing interest in comprehensive skincare routines and the benefits of K-Beauty’s innovative formulations at affordable prices.
Viral brands like Torriden are establishing a presence in French retail, positioning themselves alongside major dermo-cosmetics brands. Recognizing this momentum, French cosmetics giant L'Oréal acquired South Korean skincare brand Dr. G in 2024 to capitalize on the growing demand for effective and affordable skincare products. Furthermore, strategic partnerships, such as the one between France's Cosmetic Valley and the City of Seoul in 2022, aim to foster bilateral research and innovation in the cosmetics industry. Collectively, these developments underscore how K-Beauty is not only influencing consumer preferences but also prompting significant shifts within the French cosmetics market.
At Cosmetics Inspiration & Creation, we’re always on the lookout for transformative trends and innovations that shape the future of beauty and wellness.
The team will be in Seoul at the end of May, you can book a Seoul Inspiration Tour or request a tailored Korean trend report to dive into the latest beauty and cultural insights from the region.
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