Photo: Cosmetics IC - Our Booth - Our Conference - Nuon
The 15th anniversary edition of MakeUp in Paris, held at the Carrousel du Louvre, set a new benchmark for inspiration, expertise, and innovation in the global beauty industry. Our team was proud to present our conference, “What’s Up in the U.S.? – The Market Shifts Redefining Global Beauty”, and delighted to connect with many of you at our booth, where we shared our expertise and highlighted our latest initiatives.
This year’s show was a celebration of creativity and collaboration, with over 145 exhibitors from more than 20 countries presenting their flagship launches and breakthrough solutions. Here are the standout innovations that captured our team’s attention on the show floor:
Nuon Medical’s Compact Skin Analyzer brings advanced diagnostic technology directly to the beauty counter, empowering both brands and consumers with real-time, actionable skin data. Equipped with detection sensors, the device provides instant feedback on skin condition (oil and hydration levels), enabling the personalization of skincare routines. It features integrated 630nm red light therapy to stimulate skin renewal and improve texture, while microcurrent technology tones facial muscles and reduces sagging - delivering a holistic approach to skin health in a compact, user-friendly format.
Why is it interesting? These diagnostic tools empower both brands and consumers to make informed decisions, enhancing skincare regimen effectiveness and supporting the trend toward hyper-personalization.
Jotim’s Rose Essence Oil redefines multi-functional skincare with a formula that addresses hydration, oil balance, soothing, and repair in a single step. Featuring aromatherapy-grade rose essential oil and red myrrh, it creates a sensorial ritual while delivering targeted benefits: soothing redness, regulating sebum, and supporting all skin types - including oily skin. The innovative three-layer moisturizing technology ensures 16 hours of hydration, while a biomimetic barrier supports the skin microbiome and strengthens resilience.
Why is it interesting? This three-layer oil offers a “one bottle for total care” approach, combining sensorial pleasure with clinically relevant benefits for modern, minimalist routines.
Cosmecca Korea’s Banana PDRN Eye Serum targets dark circles in the delicate “banana zone” under the eyes with a plant-based, silicone-free formula. Leveraging banana-derived PDRN, it brightens and revitalizes tired under-eyes, providing a gentle yet effective solution for puffiness and dullness without the use of silicones.
Why is it interesting? This serum stands out for its plant-based version of the popular ingredient PDRN - offering a compelling vegan-friendly alternative.
THE CIC TAKE
The 2025 edition of MakeUp in Paris demonstrates that the future of beauty lies at the intersection of technology, multifunctionality, and ingredient innovation. From Nuon Medical’s data-driven analyzers to Jotim’s sensorial formulations and Cosmecca’s targeted clean skincare, the industry is moving decisively toward solutions that are both effective and delightful.
As MakeUp in Paris continues to serve as a “think tank” for the industry, it’s clear that the next era of beauty will be defined by personalization, science-backed efficacy, and a commitment to sustainability.
Our latest “What’s Up - U.S. Inspiration” ans “Open Horizons - Skincare & Wellness” trend reports are available now.
Contact us for more details.