As the Global Wellness Institute reports that the wellness economy has doubled in size since 2013, our latest Beauty Foresight report - The New Unfolding: Skincare & Wellness Inspiration from the US, lifts the veil on how beauty brands can stake a claim in this thriving and evolving industry.

Skincare’s role within this new wellness framework is shifting from reactive care to proactive life design. Read on for a snapshot of one of our core Beauty Foresight trends, Life Resilience, which maps the emerging opportunities for brands able to harness skincare’s functional and regenerative potential.

EMOTIONAL RESILIENCE - Mood as a foundation of skin health.

Longevity and resilience are no longer abstract ideals – they’re becoming tangible, measurable, trainable, and integrated into daily routines. Aging healthily and holistically is now a key wellness driver, with up to 60% of consumers viewing it as a “top” or “very important” goal (McKinsey, 2025), providing a clear pathway for skincare brands to reframe narratives around resilience and health.

Within this new space, emotional wellbeing is fast becoming a frontier of modern beauty, as consumers increasingly recognise that their mood, stress levels and internal rhythms directly shape how they look, feel, and age. Emotionally attuned routines that stabilise the nervous system, regulate sleep, and build long-term resilience will find a responsive consumerbase, as 40% of Gen Z say they feel “almost always stressed” (McKinsey, 2025). Emotional equilibrium is no longer a luxury; it is a core health strategy.

Emotional Harmony

The urgency is real; chronic stress can shorten life expectancy by 2.8 years, making emotional harmony an essential pillar of longevity (National Institute for Health and Welfare, 2020). Consumer interest in this space is surging - Instagram posts tagged stress-relieving have risen +261% YoY, while TikTok interest in stress-modulating ingredients enjoys an uptick: adaptogens (+505% YoY), magnesium (+50% YoY), and lavender (+18% YoY) are all trending as consumers grapple for solutions*.

Beauty and wellness brands are responding with products and programs that merge mood management with biological optimisation. RoC Skincare is funding research into the link between emotional balance and skin function, while Tatcha x Open’s World Mental Health Day (Oct 2025) initiative integrates breathwork into skincare rituals. Functional formats are also accelerating uptake: Sakara Life’s Serene State gummies and Primally Pure’s Serenity Soaks bath pucks (both Sept 2025) anchor nervous system care into daily routines.

Sleep Balancing

Restorative sleep is becoming an equally critical dimension. Quality sleep can add up to five years to lifespan, inspiring innovation around circadian support and neuro-restorative actives. Neurae’s The Sleeping Mask (Aug 2025) leverages Gardenia Jasminoides for melatonin-like signaling, while Eyeam’s Magnesium Glymphatic Sleepy Butter (June 2025) promotes overnight brain detoxification through transdermal magnesium and chlorophyll. Reframe’s Circadian Cream (May 2025) is a melatonin-mimicking, “memory foam” moisturiser designed to lower skin stress and reset nightly repair.

Together, these launches signal a new era of emotionally intelligent beauty, one where calm becomes a catalyst for longevity.

For a deeper exploration of skincare’s expanding role in long-term wellbeing, access our latest Beauty Foresight report.

Spanning 60+ pages of real-time market intelligence, future forecasting, and global product analysis, it’s designed to guide NPD teams and unlock new opportunity spaces.

Contact us to purchase the full report.

* Spate NYC Tool - TikTok U.S. views until Oct 19, 2025 - YoY from Oct 20, 2024 to Oct 19, 2025 vs. Oct 22, 2023 to Oct 20, 2024