Sources: Cosmetics IC / LVMH / Cosmetics IC
Chief Inspiration Officer Leila Rochet reports from the floor of VivaTech 2025 (June 11–14, Paris), where global tech leaders gathered to explore the theme New Frontiers of Innovation.
With AI leading as the most impactful technology for 65% of surveyed business leaders, and 85% planning increased AI investment, the show confirmed how innovation is privileging processes designed to enhance daily life, support long-term wellbeing, and drive smarter, more sustainable success across industries.
Over the course of four days, the Paris Expo Porte de Versailles transformed into a dynamic showcase of innovation. Discover the visionary brands and breakthrough conversations set to redefine the future of health and beauty:
L’Oréal - New Frontiers of Longevity
L’Oréal unveiled a cutting-edge portfolio of tech-enhanced innovations, spotlighting the transformative role of AI in the future of beauty. Centering longevity as its primary focus, L’Oréal blends biology, technology, and personalized insights to empower consumers to take proactive control of their skin’s future through several key innovations:
Longevity Integrative Science is L’Oréal’s pioneering approach to redefining beauty through the lens of health and prevention. By combining advanced tech with skin biology, it targets the root causes of aging to extend cellular healthspan. Using its Longevity AI Cloud and Wheel of Longevity, L’Oréal enables personalized, proactive journeys toward lifelong skin vitality.
The Cell BioPrint is a lab-on-a-chip device that delivers a personalized skin health assessment in just five minutes. Using Longevity Science, powered by NanoEnTek, it calculates biological skin age, predicts future concerns, and guides proactive care, shifting skincare from reactive to preventative, for longer-lasting cellular youth (launching March 2026).
The Rénergie Nano-Resurfacer 400 Booster is a next-generation at-home skincare device inspired by professional micro-needling techniques. Featuring 484 ultra-fine nano-tips, it enhances serum absorption and gently resurfaces skin. Designed to amplify Rénergie H.C.F. Triple Serum, it delivers clinical-grade results on wrinkles, dark spots, and texture, without pain, downtime, or compromising sensitive skin.
LVMH - Optimized Luxury
Far from shying away from showcasing technology’s role in crafting luxury products, LVMH shared stories of how technology is being used to enhance the savoir-faire of its iconic Maisons. Through 15 novel innovations, the presentation demonstrated how the presence of science and AI does not have to be at the sacrifice of soul or artistry. Standout activations from the LVMH Dreamscape also revealed compelling applications for the beauty industry:
Merging signature elegance with traceable, tech-powered personalization, Bulgari showcased connected jewelry, produced in collaboration with Dev4Side. A micro-engraved serial number, scanned via an app, unlocks a digital passport detailing each stone’s origin, rarity, and craftsmanship.
Moët & Chandon highlighted its use of Hiphen technology to analyze 16,000 grape batches in under three weeks. This tech-guided approach ensures only the finest grapes are used in each vintage - true luxury, rooted in data.
Guerlain unveiled a multisensory experience to celebrate its Shalimar fragrance, utilizing technology from startups Olfy and IRCAM Amplify to translate the scent’s six core ingredients - jasmine, bergamot, rose, vanilla, tonka bean, and iris - into sound and visuals. The immersive installation showed how retail and marketing experiences can be elevated into artistic, emotion-driven journeys.
Retro Bioscience - Reverse Aging
Retro Bioscience presented a bold vision: extending human lifespan by 10 years through the use of advanced cellular therapeutics. The company’s CEO, Joe Betts-LaCroix, shared that 80% of our suffering in old age is linked to age-related diseases, and the solution is not to combat diseases one by one, but to take a holistic, scaled approach. To achieve this, the Sam Altman-backed startup is pioneering two key strategies: replacing aged cells and rejuvenating existing ones.
With automation and AI-driven gene analysis, Retro is developing affordable therapies that target the root causes of age-related diseases. Their work on blood stem cell replacement and custom protein design highlights a shift from treating symptoms to modifying cellular predispositions. Phase 1 clinical trials are scheduled to commence this year, with the first therapies anticipated by the end of the decade.
Oura - The Quantified Self
Holly Shelton, Oura’s Chief Product Officer, explored the concept of The Quantified Self - a better, biometrically optimized version of ourselves, aided by a constant stream of health data (50+ daily markers) fed to us via the Oura ring. The brand’s “health sensing” technology - a gentle explanation for the ring’s intricate AI feedback system - enables the wearer to make minor adjustments to improve their day in the moment, as well as for the long term. Shelton emphasized the ring’s ability to restore balance to wearers’ lives—a constant quest for today’s over-stretched, overstimulated consumers.
Oura’s next phase will involve a shift towards active care: expanding from personal wellness into connected healthcare. Upcoming features include blood sugar insights, meal tracking, and enhanced women’s health tools - from cycle tracking to pregnancy support. Crucially, users will soon be able to export health reports, enabling data-driven clinical conversations and empowering earlier, more informed healthcare decisions.
The CIC Take
New technologies are accelerating the shift from correction to prevention, reframing aging as a solvable biological challenge rather than an inevitable decline. This year’s innovations signal beauty’s evolution into a field driven by deep science, where scalable biohacking and cellular age-reversal technologies hold visionary potential to transform both personal care and public health.
VivaTech 2025’s call to explore New Frontiers of Innovation echoes the theme of our latest U.S. Trend Books, Open Horizons, where we urge brands to embrace the future of beauty with an open mind and bold outlook. Contact us for more information.