JOIN US ON MARCH 4 & 5 AT makeup in LOS ANGELES
Cosmetics Inspiration & Creation returns to MakeUp in LOS ANGELES 2025 at Booth K48, transforming it into a hub Inspiration.
Join Chief Inspiration Officer Leila Rochet each day for:
4 Inspiration Bar Sessions (11:00 AM & 3:00 PM), showcasing the latest global product innovations
4 Key Beauty Themes, highlighting the Future of Beauty
2 Beauty Talks, featuring insights from industry leaders
VIP MEETING
Interested in our services? Book a one-to-one meeting with our experts, where we will talk you through our latest reports and discuss our services. Contact us.
Nos services vous intéressent ? Réservez un rendez-vous en tête-à-tête avec nos experts, où nous vous présenterons nos derniers rapports et discuterons de nos services. Contactez-nous.
1/ INSPIRATION BAR
Our iconic Inspiration Bar returns , where we will showcase the latest global skincare and makeup innovations curated around the agency’s four Beauty Themes: Superhuman Future, Hush State, Liberating Rewards, and Rebel Identity.
This year the agency will present 2 VIP sessions per day, where visitors will be guided through 4 Beauty Themes by the agency’s Chief Inspiration Officer, Leila Rochet. These sessions will be illustrated by product innovations spotted by the agency’s global team, selected for their disruptive textures, unexpected effects, and forward-thinking packaging designs.
Day 1 – March 4, 2026 – Inspiration Bar (presentation & product discovery)
# 1 – 11:00 am – 11:30 am
#2 – 3:00 pm – 3:30 pm
Day 2 – March 5, 2026 – Inspiration Bar (presentation & product discovery)
# 1 – 11:00 am – 11:30 am
#2 – 3:00 pm – 3:30 pm
Secure your spot for a private session at the Inspiration Bar today and let our team walk you through the most influential product innovations shaping the future of beauty.
2/ BEAUTY TALKS - THE BEAUTY TALK AREA
Cosmetics Inspiration & Creation will host 2 Beauty Talks, uniting industry leaders to explore the transformative trends shaping the future of beauty.
March 4, 2026 at 1:30 pm - 2:15 pm
#1 Beauty Talk by Cosmetics IC - The Optimization Era: How beauty is evolving towards next level of efficiency
Speakers: Leïla Rochet (CIO of Cosmetics IC), Gloria Ryu (Chief Product Officer at Haus Lab) and more speakers to be announced.
As beauty moves toward 2030, the industry is being fundamentally rewired by science, technology, and shifting consumer priorities.
In this forward-looking session, Leïla Rochet will open with the agency’s vision for Superhuman Future - The Optimization Era, exploring how consumers expectations are leveled up by new technologies, longevity and sports. This boundaryless landscape is fueling groundbreaking innovation, redefining performance, and reshaping consumer expectations around efficacy.
This will be followed by a discussion with Gloria Ryu, Chief Product Officer at Haus Lab.
March 5, 2026 at 1:30 pm - 2:15 pm - September 18, 2025, 2:30 pm - 3:15 pm -The Beauty Agora
Clean Beauty 2030: Redefining Growth, Purpose, and Performance
Speakers: Leïla Rochet (CIO of Cosmetics IC), Victor Casale (CEO of The Detox Market) and more speakers to be announced.
As Clean Beauty matures beyond niche retail and into the mainstream, its future is being shaped by new imperatives: climate disruption, consumer pragmatism, and the demand for proven efficacy. In this prospective session, we’ll explore what Clean Beauty could (and must) become by 2030.
Leila Rochet will open with the agency’s vision for Clean Beauty 2030, outlining the international challenges and innovation perspectives reshaping the segment. Drawing inspiration from global markets and adjacent industries, she will explore how emerging technologies — from biotech to digital traceability - are transforming consumer expectations and enabling a new standard of Clean: one defined by performance, purpose, and environmental adaptation.
The conversation will continue
DON’T FORGET YOUR PASS FOR THE SHOW
Please make sure you register for the show and order your MakeUp in Los Angeles badge here.