Generate prospective ideas for your future developments
We inspire and stimulate creation and new ideas via our trend books, presentations and inspiration workshops. We "hunt" beauty trends for you and offer unique expertise for your future developments.
CURRENT REPORTS :
INSPIRATION FROM THE USA - TRENDS AND INSPIRATION
Our latest trend report - Beauty Reinvented 2016 is available. Discover the new aspirational beauty, the latest product & retail trends, and the new representations of femininity. Beauty Augmented also includes six universes of inspiration illustrated by boards and a series of new beauty products bought in the USA. This full report is a rich source of inspiration for your future innovations.
The agency issues two trend reports dedicated to the USA per year.
#CONNECTED BEAUTY - EXPLORING THE MILLENNIALS, THEIR DIGITAL BEHAVIOR AND THE IMPACT IN BEAUTY
This is the next generation to focus on, at the heart of tomorrow’s target for the beauty industry. This new report is based on a qualitative survey made in France and the USA,over 250 young women aged 18-35 and in-store visits in Paris, New York, San Francisco, Los Angeles. It explores the key values driving this target market, their digital behavior and identifies four prospective universes for brands.
- THE NEW FACE OF SKINCARE - Trends and Inspiration form Skincare
- GEN NEXT - Exploring the relation to beauty of the younger Millennials
- THE IRRESISTIBLE DESIRE FOR PREMIUM COSMETICS
- THE RISE OF HUMAN VALUES - and the emergence of a consumer desire for more transparency and human touch.
- BEAUTY & FOOD - Transversal inspiration and trends to follow
- THE NEW MODELS OF SELF EXPRESSION and their implication for the beauty industry
- INSPIRATION FROM BRAZIL, CHINA, JAPAN
- GEN X and their relation to beauty
- On demand report specially tailored for our clients
- Make-Up in Seoul
- Luxe Pack Monaco
- Beyond Beauty Paris
If you wish to receive a more in-depth presentation of these reports or a quote.
Spotting trends to infuse ideas for the future
Exploring changes in consumer behavior, outlining trends, spotting inspiring innovation and drawing future perspectives that feed the product innovation process.
Deciphering innovative products
Investigating the changes of behavior, identifying the trends and the perspectives of tomorrow.
"Fueling" with recommendations
From "blue sky" to "ready-to-use" ideas, we propose concrete recommendations, pragmatic approaches for the beauty players with indications of territories, avenues of reflection and innovation.
Presentations in the client's office or in a specific venue. Includes the trend report, inspirational boards and product analysis.
- Normal session: 90 to 120_minutes sessions (including new product showcase)
- Inspiration Workshops : Full day session devoted to generating innovative ideas.